ASM Consulting

Your finance team is too good to spend their time on spreadsheets.

I help finance teams in growing companies fix broken processes and eliminate the manual work around them. In 10 days, you will know exactly where time is being lost and what to do about it.

Book a Free Discovery Call See the problem
Arasa Velaigam · FCCA · CFA · Copenhagen
FCCA · CFA
20 years
in financial services
JP Morgan Barclays Nordea Danske Bank KPMG
10 days
to first results · fixed price · no open-ended billing
Experience across
JP Morgan Barclays Nordea Danske Bank KPMG
The Problem

Sound familiar?

Finance teams in growing companies share the same frustrations. The tools are there. The people are skilled. The processes have not kept pace.

Month-end takes too long

Steps that made sense at five people now slow everything down at fifty. The close drags on while the business waits for numbers.

Reporting assembled from scratch

Every investor update, every board pack, every regulatory submission built manually. Again.

Numbers nobody fully trusts

The financial model was built once and quietly mistrusted ever since. Workarounds and manual checks have replaced the process that should have been fixed.

Senior time absorbed by process

Your best people are firefighting production work instead of analysing, advising, and making decisions.

3-5 hrs
per investor update, assembled by hand
2 weeks
for a month-end close that should take days
40%
of finance team time on process that should be simpler
Services

Three stages, clear outcomes

Fixed price. Clear scope. No open-ended billing. Every engagement starts with understanding the problem before building anything.

Stage 1
Assessment
10 days · fixed price
Focused diagnostic

Find the 2-3 processes costing you the most time and money. Map current state. Identify what needs to be redesigned, what needs to be automated, and what to fix first.

  • Map 3-5 core finance processes end to end
  • Identify inefficiencies, bottlenecks, and error risks
  • Prioritised roadmap: optimise first, then automate
  • Clear recommendation on where to start
Stage 2
Build
3-6 weeks · fixed price
Full implementation

Redesigned processes and working automation in production. Not a slide deck. Streamlined workflows your team uses every day.

  • Processes redesigned, then automated where it fits
  • User documentation and handover
  • Before/after metrics documented
  • Your team trained to maintain it
Stage 3
Retainer
Monthly · cancel any time
Ongoing partnership

Continuous improvement. Processes refined as the business evolves. New optimisation and automation opportunities identified and built.

  • Bi-weekly check-ins
  • Ongoing process and workflow refinement
  • New improvement opportunities scoped
  • Priority access for questions and decisions

Quick Wins

1-2 weeks · single workflow

One process fixed. One report, one reconciliation, one data extraction. Streamlined and automated. See a result in 1-2 weeks.

Workshops

Half-day or full-day

Half-day or full-day sessions for your finance team. Identify opportunities, build capability, leave with a plan.

Financial Modelling

2-4 weeks · fixed price

Investor-ready three-statement models built properly the first time. P&L, balance sheet, cash flow. Linked, documented, and yours to maintain.

Not sure where to start? Book a free discovery call and I will help you figure it out.

How I Work

Understand, optimise, automate

There is no point automating a broken process. Every engagement starts by understanding what is actually happening, fixing the process itself, then automating what remains.

01

Assessment

1-2 weeks · fixed price

Map the 2-3 processes costing you the most. Understand the current state. Identify what to redesign and what to automate.

02

Build

3-6 weeks · fixed price

Streamlined processes and working automation deployed in production. Not a recommendation. Real improvements your team uses every day.

03

Retain

Monthly · cancel any time

Continuous improvement. Processes refined as the business changes. New optimisation and automation opportunities built.

Process first, then technology. I fix the workflow before automating it. Where automation fits, I use AI-native tools that adapt when formats or processes change. No specialist developer needed to maintain it.

Results

Engagement snapshot

Early-stage fintech. Solo founder carrying the entire finance function manually.

Challenge

Investor reporting chaos

Investor updates assembled from scratch each quarter. Financial model built once and never updated. Capital raises tracked in a spreadsheet. The founder spent Sunday evenings on work that should have taken an hour.

Result

Structured, automated, trusted

80%
reduction in investor reporting time

Investor-ready financial model rebuilt from source data. Automated reporting pipeline. Capital tracking consolidated. The founder now spends Sunday evenings on the business, not the numbers.

This engagement was delivered as a portfolio-building project. Full case study with client permission available on request.
Facing a similar challenge?
Arasa Velaigam, Founder of ASM Consulting
About
Arasa Velaigam
Founder, ASM Consulting

I have spent 20 years in financial services. I know what month-end looks like from the inside. I know which processes eat time, which reconciliations go wrong, and where the real bottlenecks are.

I started ASM Consulting because I kept seeing the same problem: talented finance teams trapped in processes that have not kept pace with the business. I combine deep finance domain knowledge with process improvement and hands-on AI implementation. I stay through delivery. No handoff to juniors.

JP Morgan Barclays Nordea Danske Bank KPMG
FCCA · CFA · Based in Copenhagen · Working across Nordics and UK
Why ASM

How this compares

Most growing companies never call a consultant. They absorb the pain, or they hire. Here is what each path actually costs.

Managing it in-house

Hiring a finance employee

Fractional CFO

ASM Consulting

Cost

No direct spend — but founder or team time absorbed every month

Cost

£45–80K salary plus employer costs — before you know if it solves the problem

Cost

£2–5K/month retainer. Ongoing commitment before you know the return.

Cost

Fixed price. Scoped before you commit. No surprises.

Who does the work

Whoever has capacity — usually whoever can least afford the distraction

Who does the work

Someone new who needs 3–6 months to understand your business

Who does the work

An experienced CFO, typically shared across 5–10 other clients

Who does the work

Same person from first call to final handover — 20 years of finance experience

Outcome

Processes stay manual. Problems compound. Month-end never gets faster.

Outcome

Depends on the hire. Broken processes often stay broken — just with more headcount.

Outcome

Strategic oversight improves. The manual work underneath typically stays unchanged.

Outcome

Optimised processes, working automation, and a team that knows what to do next

Timeline to fix

Never — there is always something more urgent

Timeline to fix

3 months to recruit, 3–6 months to onboard

Timeline to fix

Available within 1–2 weeks. Process problems are rarely in scope.

Timeline to fix

First results in as little as 10 days — scoped to your situation before we start

Risk

Errors, delays, and founder time spent on work that should not need you

Risk

Wrong hire is expensive and slow to reverse

Risk

Paying for strategic presence. Operational problems compound in the background.

Risk

Fixed scope, fixed price — you know what you are getting before you start

Cost

No direct spend — but founder or team time absorbed every month

Who does the work

Whoever has capacity — usually whoever can least afford the distraction

Outcome

Processes stay manual. Problems compound. Month-end never gets faster.

Timeline to fix

Never — there is always something more urgent

Risk

Errors, delays, and founder time spent on work that should not need you

Cost

£45–80K salary plus employer costs — before you know if it solves the problem

Who does the work

Someone new who needs 3–6 months to understand your business

Outcome

Depends on the hire. Broken processes often stay broken — just with more headcount.

Timeline to fix

3 months to recruit, 3–6 months to onboard

Risk

Wrong hire is expensive and slow to reverse

Cost

£2–5K/month retainer. Ongoing commitment before you know the return.

Who does the work

An experienced CFO, typically shared across 5–10 other clients

Outcome

Strategic oversight improves. The manual work underneath typically stays unchanged.

Timeline to fix

Available within 1–2 weeks. Process problems are rarely in scope.

Risk

Paying for strategic presence. Operational problems compound in the background.

Cost

Fixed price. Scoped before you commit. No surprises.

Who does the work

Same person from first call to final handover — 20 years of finance experience

Outcome

Optimised processes, working automation, and a team that knows what to do next

Timeline to fix

First results in as little as 10 days — scoped to your situation before we start

Risk

Fixed scope, fixed price — you know what you are getting before you start

Questions

Common questions

The things people usually want to know before getting in touch.

Most engagements start within one to two weeks of the discovery call. I keep my client list small enough to give each engagement full attention from day one.
Company size matters less than where you are in your journey. I work with founders and finance leaders whose processes are not keeping pace with their ambitions — from solo founders building clean financial infrastructure before their first fundraise, to 20-person scale-ups where month-end close takes two weeks, to 100-person companies adding a finance function for the first time. The common thread: manual work is costing you more than you realise, and there is a better way to run it.
Everything needed to achieve the agreed outcome. No separate charges for revisions, calls, or documentation. The scope and price are agreed before any work starts, so you always know the total before committing.
No. I build workflows and automation your finance team can run and maintain themselves. I document everything and train your team before I leave. The goal is independence, not dependency on an ongoing consultant.
That is my risk, not yours. Fixed price means the scope is agreed upfront. If I underestimate the time required, I absorb that cost. You always know the total before committing to anything.
ASM CONSULTING

Ready to stop the manual grind?

A 30-minute discovery call. No sales pitch. I will ask about your processes, listen to where time disappears, and tell you honestly whether I can help.

Book a Discovery Call
Email   arasa@asmconsulting.ai
Based   Copenhagen, Denmark
Working   Nordics & UK