AI-Native Finance Consulting · Mid-Market CFOs · Copenhagen & London · Fixed Price · First Results in 10 Days · FCCA + CFA AI-Native Finance Consulting · Mid-Market CFOs · Copenhagen & London · Fixed Price · First Results in 10 Days · FCCA + CFA
ASM Consulting · Copenhagen + London Twenty-twenty-six

Your finance function has more in it than you're getting out.

Twenty years across banks, consulting, and audit — now rebuilding finance around AI.
Rebuilding finance functions around AI.

I work with mid-market CFOs and finance leaders rebuilding their finance function around AI. Automating the manual cycles. Building the decision-intelligence systems leadership uses to make impactful choices. Making the right technology calls. Based in Copenhagen, working with clients across the Nordics and UK.

Book a Discovery Call See the problem
Experience across JP Morgan Barclays Nordea Danske Bank KPMG
The Problem

Are your operations holding you back?

38% of CFOs say eliminating manual processes is their top priority. Yet most mid-market finance teams still operate the way they did five years ago — manual cycles, scattered data, senior time absorbed by process.

01

The monthly rhythm drags on

Steps that made sense at five people now slow everything down at fifty. The cycle drags on while the business waits for numbers.

02

Reporting built from scratch

Every investor update, every board pack, every regulatory submission built manually. Again.

03

No forward view of the business

The business is growing, yet there is no integrated operating view, no forward plan, no scenario model — no structured way to answer the question every board member asks: where do we stand?

04

Senior time absorbed by process

Your best people are firefighting production work instead of analysing, advising, and making decisions.

3–5 hrs
per investor update, assembled by hand
2 weeks
for a monthly cycle that should take days
40%
of senior team time on process that should be simpler
Services

What does ASM do?

Every engagement is fixed price with a clear scope. No open-ended billing. Three stages: understand the situation, build the solution, keep it running.

Stage
01
Assessment
10 days · fixed price
Focused diagnostic

Understand your situation. Whether that is mapping processes that need fixing, scoping a financial model, or defining what reporting you actually need.

  • Map 3-5 core finance processes end to end
  • Identify inefficiencies, bottlenecks, and error risks
  • Prioritised roadmap: optimise first, then automate
  • Clear recommendation on where to start
Stage
02
Build
3–6 weeks · fixed price
Full implementation

Working deliverables in production. Redesigned processes, a financial model, automated reporting. Not a slide deck.

  • Processes redesigned, then automated where it fits
  • User documentation and handover
  • Before/after metrics documented
  • Your team trained to maintain it
Stage
03
Retainer
Monthly · cancel any time
Ongoing partnership

Continuous improvement. Processes refined as the business evolves. New optimisation and automation opportunities identified and built.

  • Bi-weekly check-ins
  • Ongoing process and workflow refinement
  • New improvement opportunities scoped
  • Priority access for questions and decisions
i

Quick Wins

1–2 weeks · single workflow

One process fixed. Streamlined and automated.

ii

Workshops

Half-day or full-day

Sessions for your finance team. Identify opportunities.

iii

Financial Modelling

2–4 weeks · fixed price

Investor-ready three-statement models. Linked, documented.

iv

Investment Analysis

Scoped per engagement

Asset allocation, portfolio performance, reporting.

How I Work

How does an engagement work?

Every engagement starts by understanding what you actually need. Sometimes that is fixing a process. Sometimes it is building something that does not exist yet.

01

Assessment

1–2 weeks · fixed price

Understand your situation. Map what exists, identify what is missing, and scope what needs to be built or fixed.

02

Build

3–6 weeks · fixed price

Working deliverables deployed in production. Redesigned processes, financial models, automated reporting.

03

Retain

Monthly · cancel any time

Continuous improvement. Processes refined as the business changes.

Substance first, then technology. I understand what you need before building anything. Where automation fits, I use AI-native tools that adapt when formats or processes change.

Results

What an ASM engagement actually looks like

A composite illustrative journey. Twelve weeks from operations that compete for senior calendars to a function that runs as integrated AI-augmented work — and surfaces only when it needs a decision.

Metro-map diagram of a typical ASM engagement journey: Programme, Data, People, Decisions and Outcomes lines interchanging through nine phases from discovery to continuous refinement. Legend on the right names each line with its key milestones.
Before

Reporting built from scratch

Reporting cycles assembled by hand. Operating model frozen at start, never updated. Senior decisions made without integrated numbers. Operations competing for senior calendars instead of supporting them.

After

Integrated, automated, trusted

80%
less time on reporting cycles

Operating model rebuilt from source data. Reporting runs as integrated automation. The team is back to advising the business.

A composite engagement based on common mid-market patterns. Names anonymised. We deliver work like this through Assessment → Build → Refine → Retain — see Services above.
Facing a similar challenge?
Arasa Velaigam, Founder of ASM Consulting
About
Arasa Velaigam
Founder, ASM Consulting

I have spent 20 years in financial services across JP Morgan, Barclays, KPMG, Nordea, and Danske Bank — in banking and management consulting roles. I know what month-end looks like from the inside. I know which processes eat time, which reconciliations go wrong, and where the real bottlenecks are.

I started ASM Consulting because I kept seeing the same problem: talented finance teams trapped in processes that have not kept pace with the business, or mid-market firms that need their finance function rebuilt around AI, properly, the first time. I stay through delivery. No handoff to juniors.

I hold the FCCA designation and the CFA® charter. Most finance consultants hold one. I hold both, which means I can work across the full spectrum: from setting up your accounts and controls to modelling your portfolio and building investor-grade forecasts.

JP MorganBarclaysNordeaDanske BankKPMG
FCCA · CFA · Copenhagen · Nordics + UK
Why ASM

How does ASM compare to hiring or doing it in-house?

Most mid-market firms never call a consultant. They absorb the pain, or they hire. Here is what each path actually costs.

In-house

Hire

Fractional CFO

ASM Consulting

Cost

No direct spend — founder/team time absorbed

Cost

Full-time salary + employer costs, before you know if it works

Cost

Monthly retainer, ongoing commitment

Cost

Fixed price. Scoped before you commit. No surprises.

Who

Whoever has capacity

Who

Someone new, 3-6 months to understand

Who

Shared across 5-10 clients

Who

Same person, first call to handover. FCCA + CFA, 20 years.

Outcome

Processes stay manual. Problems compound.

Outcome

Depends on hire. Broken processes often stay broken.

Outcome

Strategic oversight up. Manual work unchanged.

Outcome

Optimised processes, working automation, team knows next steps

Timeline

Never — always something more urgent

Timeline

3 months recruit, 3-6 onboard

Timeline

1-2 weeks. Process problems rarely in scope.

Timeline

First results in 10 days — scoped before we start

Risk

Errors, delays, founder time on work that shouldn't need you

Risk

Wrong hire expensive and slow to reverse

Risk

Strategic presence; operational compounds

Risk

Fixed scope, fixed price — you know what you're getting

Questions

Common questions

The things people usually want to know before getting in touch.

Most engagements start within one to two weeks of the discovery call. I keep my client list small enough to give each engagement full attention from day one.
Mid-market firms where decisions can be made quickly and outcomes show up soon after. The leadership team senses there's more in the organisation than is being delivered.
Everything needed to achieve the agreed outcome. No separate charges for revisions, calls, or documentation.
No. I build workflows your finance team can run and maintain themselves. The goal is independence, not dependency.
That is my risk, not yours. Fixed price means scope is agreed upfront. If I underestimate, I absorb that cost.
The Finance Fix

Finance insight, twice a month

Practical thinking on process optimisation, financial modelling, and AI adoption for finance teams. For finance leaders who want to know what is actually working.

Subscribe free
Get in touch

Ready to get your finance function sorted?

A 30-minute conversation about what you need. Whether that is a financial model, a dashboard, a process that needs fixing, or a question you are not sure how to frame yet. No sales pitch.

Book a Discovery Call
Email arasa@asmconsulting.ai Based Copenhagen, Denmark Working Nordics & UK LinkedIn @arasavelaigam